Hirakawa is a manufacturer specializing in bedding, interiors, apparel, tatami mat materials, electrical appliances, daily goods, and pet supplies.
Nothing surpasses outstanding quality.
With the generous support of our customers, the Cool Gelmat, first released for sale in 2008, sold in excess of 1 million units in the 2008~2009 year.
I must also warmly thank from the bottom of my heart all our trading partners and affiliates, whose daily efforts have contributed to the success of this product.
The gel mattress market, which has developed rapidly in response to the needs of changing times, has certainly encountered obstacles in its process of growth, such as media reports relating to a Consumer Affairs Agency announcement in 2009, or the discontinuation of sales of Ohshin products in 2010.
Regardless, I believe that the principal factor behind Hirakawa Corporation's ongoing expansion of sales is our firm confidence in products of outstanding quality, worthy of recommendation. There is nothing of greater importance.
Since the gel mattress market is a new market, it lacks consistent standards and quality check functions, meaning that products of widely varying quality can often be confused. This situation has brought about misunderstanding and disappointment for many consumers, which is of tremendous concern to us as a responsible manufacturer.
Here at Hirakawa, in order to scientifically test the effectiveness of our products, we commission Yoshikatsu Kawashima, director of a Japan Research Laboratory of Sleep Science and an authority in thermal physiology, to conduct experimentation.
Together with the results from other experimentation and testing institutions, we make full disclosure of all this testing information We are also undertaking various activities to ensure further improvements in quality, such as sterilization of our production sites and the development of a washable Cool Gelmat.
In the days to come, our intention is to continue steadily conveying the surpassing excellence of our products and earning the trust of our customers.
The Hirakawa Cool Gelmat has already attracted a high degree of interest and attention overseas, as we have had the opportunity to display at overseas exhibitions and conventions such as the Shanghai Expo in China, Heimtextil in Germany, a bedding trade show in Las Vegas, and more. At present, Hirakawa is conducting commercial negotiations in 13 countries.
Import and sales have already commenced in 6 countries: Spain, USA, Australia, Italy, China, and South Korea.
In Japan, the Cool Gelmat is a seasonal product for use during summer, but by launching sales all over the world, Hirakawa is driving the ongoing transformation of Cool Gelmat into a year-round product.
Hirakawa is firmly confident that the Cool Gelmat will grow into a world standard, and that, together with our loyal customers, Hirakawa Corporation can look forward to great things in the future.
CEO Shoichi Hirakawa, May 2010
With the generous support of our customers, the Cool Gelmat, first released for sale in 2008, sold in excess of 1 million units in the 2008~2009 year.
I must also warmly thank from the bottom of my heart all our trading partners and affiliates, whose daily efforts have contributed to the success of this product.
The gel mattress market, which has developed rapidly in response to the needs of changing times, has certainly encountered obstacles in its process of growth, such as media reports relating to a Consumer Affairs Agency announcement in 2009, or the discontinuation of sales of Ohshin products in 2010.
Regardless, I believe that the principal factor behind Hirakawa Corporation's ongoing expansion of sales is our firm confidence in products of outstanding quality, worthy of recommendation. There is nothing of greater importance.
Since the gel mattress market is a new market, it lacks consistent standards and quality check functions, meaning that products of widely varying quality can often be confused. This situation has brought about misunderstanding and disappointment for many consumers, which is of tremendous concern to us as a responsible manufacturer.
Here at Hirakawa, in order to scientifically test the effectiveness of our products, we commission Yoshikatsu Kawashima, director of a Japan Research Laboratory of Sleep Science and an authority in thermal physiology, to conduct experimentation.
Together with the results from other experimentation and testing institutions, we make full disclosure of all this testing information We are also undertaking various activities to ensure further improvements in quality, such as sterilization of our production sites and the development of a washable Cool Gelmat.
In the days to come, our intention is to continue steadily conveying the surpassing excellence of our products and earning the trust of our customers.
The Hirakawa Cool Gelmat has already attracted a high degree of interest and attention overseas, as we have had the opportunity to display at overseas exhibitions and conventions such as the Shanghai Expo in China, Heimtextil in Germany, a bedding trade show in Las Vegas, and more. At present, Hirakawa is conducting commercial negotiations in 13 countries.
Import and sales have already commenced in 6 countries: Spain, USA, Australia, Italy, China, and South Korea.
In Japan, the Cool Gelmat is a seasonal product for use during summer, but by launching sales all over the world, Hirakawa is driving the ongoing transformation of Cool Gelmat into a year-round product.
Hirakawa is firmly confident that the Cool Gelmat will grow into a world standard, and that, together with our loyal customers, Hirakawa Corporation can look forward to great things in the future.
CEO Shoichi Hirakawa, May 2010
| ・1989 | 「HIRAKAWA CORPORATION」was established in Tokyo with registered capital of 10 million yen. |
| ・1994 | Together with「SHANGHAI HOME TEXTILE IMPORT AND EXPORT CO.,LTD.」and 「YIXING DOWN FACTORY」, we established 「YIXING MORITA DOWN CO.,LTD.」to produce feather products. |
| ・1995 | An independent mail order service was set up. In the same year, 「PARRTON CORPORATION」was set up in Toda, Saitama to operate storage, package, and logistics services. |
| ・1995 | 「JIAXING BATONG TEXTILE CO.,LTD.」was set up in Jiaxing, producing bed-related products（such as quilt covers and cushions). |
| ・1996 | 「HIRAKAWA HANDICRAFTS CO.,LTD.」was set up in Ningbo, selling tatami products. |
| ・1999.Sep | 「HIRAKAWA CORPORATION SHANGHAI OFFICE」 was established in Shanghai. |
| ・2000.Jan | The new headquarters was constructed in Kakigara-cho, Nihonbashi, Chuo-ku, Tokyo. |
| ・2000.Apr | A warehouse and distribution center moved to Urayasu city in Chiba prefecture and its lot is 555㎡ and building area is 892㎡. |
| ・2000.Dec | 「NANTONG HIRAKAWA CLOTH CO.,LTD.」 was set up in Jiangsu Province. |
| ・2001.Mar | 「NINGBO XINXING HANDICRAFT CO.,LTD.」was set up in Zhejiang Province. |
| ・2001.Sep | The capital of「HIRAKAWA CORPORATION」was increased to 30 million yen. |
| ・2003.Sep | The capital of「PARRTON CORPORATION」was increased to 10 million yen. |
| ・2005.Oct | 「SHANGHAI PARRTON BUSINESS CONSULTANT CO.,LTD.」(sole-source investment enterprise) was established in Shanghai with registered capital of US$140,000.00. |
| ・2006.Jun | 「HONGKONG PARRTON LIMITED」was established in Hongkong with registered capital of US$100,000.00. |
| ・2006.Sep | 「NINGBO PINGCHENG TEXTILE CO.,LTD.」(sole-source investment enterprise) was established in Ningbo with registered capital of US$800,000.00. |
| ・2007.Sep | 「NINGBO PARRTON IMP ＆ EXP CO.,LTD.」(sole-source investment enterprise) was established in Ningbo with registered capital of US$300,000.00. |
| ・2010.Apr | Wholly－owned company,「HIRAKAWA, KOREA CO.,LTD.」was established with capital of US＄60,000.00 in Seoul. |
| ・2010.Aug | Wholly－owned company,「HIRAKAWA VENTURES, INC.」was established with capital of US＄50,000.00 in the State of California. |
People's lives are marked both by difference and progress
To conduct oneself constantly with humility and respect
To conduct business through careful planning and bold resolution
Sincere fairness and integrity leads us to peace and harmony
